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2014年9月24日 星期三

Chevrolet 成為 上海迪士尼度假區 官方汽車合作品牌

上海通用汽車與上海迪士尼度假區簽署長期戰略合作協定
Shanghai General Motors and Shanghai Disney Resort Sign Long-term Strategic Alliance Agreement

雪佛蘭成為上海迪士尼度假區官方汽車合作品牌
Chevrolet to be the official vehicle of Shanghai Disney Resort


       上海通用汽車上海迪士尼度假區簽署合作協定,宣佈上海通用汽車成為上海迪士尼度假區的長期戰略合作夥伴,旗下雪佛蘭品牌將作為上海迪士尼度假區官方汽車合作品牌進駐上海迪士尼樂園,聯手協作為度假區遊客帶來獨一無二的精彩品牌呈現和體驗。該合作協定的簽署,標誌著上海迪士尼度假區籌備運營階段的又一個重要里程碑。

Shanghai General Motors and Shanghai Disney Resort recently signed an agreement and announced that Shanghai General Motors is Shanghai Disney Resort’s long-term strategic alliance participant. As the resort’s official vehicle, the Chevrolet brand will have presence in Shanghai Disneyland and will provide an unparalleled brand experience to the resort guests. The signing of the agreement marks another significant milestone in the resort’s pre-opening development.


       作為雙方合作的一部分,上海通用汽車旗下雪佛蘭品牌將在上海迪士尼度假區神奇王國風格的主題樂園——上海迪士尼樂園內一個大型標誌性景點中享有綜合品牌呈現。此外,上海迪士尼度假區還將與上海通用汽車進行特別合作,在主題樂園內共同創作一個獨具雪佛蘭品牌元素的景點供遊客體驗欣賞。

As part of the agreement, Chevrolet will have an integrated brand presence in association with a large-scale iconic attraction at Shanghai Disneyland, the Magic Kingdom-styled theme park in Shanghai Disney Resort. In addition, Shanghai Disney Resort and Shanghai General Motors will collaborate on the creation of a stand-alone attraction featuring Chevrolet within the theme park for resort guests to enjoy.


       上海通用汽車總經理王永清表示:“上海通用汽車始終致力於通過整合全球優勢資源,為中國市場及消費者帶來最優質的產品與服務。而作為矢志成為年輕人和年輕家庭的首選汽車品牌,雪佛蘭所傳遞的活力、樂觀、積極的品牌精神和帶給更多家庭幸福生活的理念與迪士尼完美契合,這一戰略合作代表了我們雙方打造世界級服務及獨特消費者體驗的共同追求。”

“Shanghai General Motors is committed to leveraging our global resources to provide the highest quality products and services to the China market and Chinese consumers,” said Wang Yongqing, president of Shanghai General Motors. “Chevrolet is committed to becoming the automobile brand of choice among young people and young families with products that deliver a spirit of possibilities and optimism bringing happiness to families. This makes Chevrolet a perfect fit with Disney and this relationship exemplifies our shared passion for world-class service and exceptional consumer experiences.”


       上海迪士尼度假區總經理郭偉誠(Philippe Gas)表示:“迪士尼與通用汽車的合作淵源已久,包括在全球的眾多聯盟。此次在上海的戰略聯盟顯示了雙方對於這個重要市場的共同承諾。上海迪士尼度假區致力於為中國遊客創造世界一流的家庭娛樂度假目的地,我們非常高興能與上海通用汽車合作,攜手打造難忘的遊客體驗。”

“Disney and General Motors have a long-standing relationship with a number of alliances around the world, and this strategic alliance in Shanghai demonstrates our shared commitment to this important market,” said Philippe Gas, general manager of Shanghai Disney Resort. “Shanghai Disney Resort is dedicated to providing world-class family entertainment experiences to the people of China, and we are excited to work with Shanghai GM to together create memorable guest experiences.



© 上海迪士尼度假區
© Shanghai Disney Resort

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