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2015年5月20日 星期三

中國大陸首家「迪士尼商店」正式開業!

中國大陸首家「迪士尼商店」已於今天5月20日)13:14上海陸家嘴正式開業,寓意「我愛你一生一世」。

官方新聞稿:
        位於上海浦東陸家嘴迪士尼旗艦店今天宣佈正式開門營業。這一地標性建築是全球最大零售面積的迪士尼商店,總共擁有5000平方米的面積,包含了提供沉浸式的購物體驗和新奇的商品的零售區域,以及迪士尼戶外主題廣場。

        華特迪士尼亞洲地區總裁保羅‧凱德蘭(Paul Candland)難掩興奮之情:“我們非常高興地宣佈在上海開設中國第一家迪士尼商店。迪士尼商店致力於為全世界的孩子、年輕人和家庭提供獨一無二的、沉浸式的購物體驗。在這裡,大家不僅能買到最喜愛的迪士尼皮克斯漫威、和星球大戰的產品,更可在前所未有的體驗式購物環境中盡享迪士尼帶來的美妙感受。”

        值得一提的是,迪士尼旗艦店選在5月20日下午13:14分正式對公眾開放,寓意“我愛你一生一世”,也是回應了社交媒體上流行的對這一特殊時刻的趣味解讀 -- 即被當今年輕一代作為對愛侶表達愛意和長久承諾的絕佳機會。

       本周對於迪士尼中國來說是意義重大的一周。就在迪士尼旗艦店開幕的前一天,明年即將開幕的上海迪士尼樂園內的奇幻童話城堡也成功封頂。保羅.凱德蘭表示:“我們非常感謝上海市民對迪士尼的喜愛,因此選擇在5月20日13:14這一特殊時刻開業,以表達迪士尼對上海這座城市的感謝和熱愛。”

       陸家嘴及周邊區域預計年均客流超過4000萬,迪士尼旗艦店的開業將為上海增添一個全球矚目的新旅行目的地,也必將成為上海又一潮流性地標,不僅帶給消費者獨一無二的迪士尼產品和新奇的購物互動體驗,更進一步使上海成為商業、文化、娛樂的中心。

       今天出席開業儀式的上海市浦東新區副區長簡大年表示:“我們衷心歡迎中國首家迪士尼商店來到上海浦東,並為浦東增添新的活力。迪士尼商店必將成為中國商業、旅遊、文化的新地標。”

       迪士尼旗艦店內部的設計延用了迪士尼屢獲殊榮的店面設計方案,通過運用最前沿的科技,讓消費者有機會和廣受歡迎的迪士尼皮克斯漫威盧卡斯影業的故事中的經典角色互動。


上海迪士尼旗艦店有諸多的獨有設計,包括:
  • 店鋪中心高達5.855米的迪士尼神奇王國城堡,每隔一小時上演一場音樂投影秀。
  • 獨一無二的漫威專區,以及為上海迪士尼商店全手工打造的鋼鐵俠雷神美國隊長和2.4米高的綠巨人雕像。
  • 店鋪內懸浮在半空中的“熱氣球”區域可以看到最著名的迪士尼人物角色 -- 米奇米妮高飛唐老鴨黛絲鋼牙奇奇大鼻蒂蒂
  • 由超過8000個LED燈勾勒的米奇頭形屋頂景觀 -- 從附近的景點例如東方明珠電視塔上往下看時炫彩奪目,充滿童話色彩。
  • 迪士尼主題景觀戶外廣場


上海迪士尼旗艦店的其他特色裝置:
  • 遍佈店鋪的3.6米高的“魔法樹”上藏有大家喜愛的迪士尼人物。
  • 商店內“迪士尼大門”的設計靈感來源於皮克斯電影《怪獸大學》,這裡的螢幕會展示所有最新的迪士尼娛樂視頻、電影預告片等。
  • 在針對年輕女性顧客的專區,空中懸掛著華美夢幻的水晶吊燈,並且可以看到奇妙仙子小叮噹揮舞著她的“仙塵”。
  • 可以互動的“魔鏡” -- 當顧客站在鏡子前,會有驚喜等著你。


       為了慶祝上海迪士尼旗艦店的開幕,華特迪士尼公司中國宣佈向上海慈善基金會浦東分會)捐款人民幣620,000元(100,000美元),旨在幫助浦東新區有關兒童成長和家庭福利的專案。華特迪士尼公司大中華區主席張志忠先生說道:“迪士尼很榮幸可以幫助所在的當地社區,盡我們所能,為孩子和家庭帶去快樂和幸福。”
Disney Store today opened the doors of its flagship store in the popular Lujiazui area of Pudong, Shanghai, China. The landmark store is the largest retail space of any Disney Store in the world featuring 5000 square meters of immersive shopping experiences and innovative product, and also features an outdoor plaza.

"We couldn't be more delighted to open our first Disney Store in China, in Shanghai," said Mr. Paul Candland, President The Walt Disney Company, Asia-Pacific region. "Disney Store plays a critical role in how millions around the world experience our brand and allows kids, young adults and families to have a uniquely fun and immersive experience while shopping for their favorite Disney, Pixar, Marvel and Star Wars products," he added.

The Chinese characters representing the specific date and time chosen to open its doors to the public – May 20 at 1:14 p.m., represents highly popular social media code among young people as a time to openly express love and long-term commitment to each other.

In a momentous week for The Walt Disney Company in China, the opening of the Disney Store in Shanghai comes one day after the topping of the Enchanted Storybook Castle at Shanghai Disney Resort, which is due to open next year. "We want to thank the people of Shanghai for welcoming us to the City and could think of no better way than to open the store on May 20 at 1314 hours," said Mr. Candland.

With an estimated 40 million tourists visiting the Lujiazui area each year, the Disney Store, with its unique product range and entertaining, immersive and innovative design elements, is set to become a world-class destination and meeting point among locals contributing to Shanghai's reputation as a family, business, cultural, entertainment and tourism destination.

"We welcome the first Disney Store in China to Shanghai's Pudong District and are excited about the unique role it will play to bring a new energy to Lujiazui. The Disney store is a stunning new landmark of retail, tourism and culture in China," said Mr. Jian Danian, Deputy Governor of Pudong government.

The interior of the Shanghai Store was designed using Disney's award-winning, innovative format, featuring elements unique to the area that will surprise and delight Guests and bring to life the most popular characters from across Disney, Pixar, Marvel and Star Wars.


The store has numerous design features unique to Shanghai which include:
  • A Disney Magic Kingdom Castle, measuring 19 feet high (5.855m) at the heart of the store,  featuring an hourly musical and projection show
  • A one-of-a-kind Marvel area complete with hand-sculpted statues of Iron Man, Thor, Captain America, and an 8-foot-tall Hulk
  • A character balloon area with one-of-a kind sculpted hot-air balloons featuring Disney characters including Mickey Mouse, Minnie Mouse, Goofy, Daisy, Donald, Pluto, and Chip and Dale
  • Unique Mickey Mouse-shaped roof sculpted with over 8,000 LED lights visible from key tourism vantage points such as the Pearl Tower
  • A landscaped plaza


Key features of the Disney Store Shanghai include:
  • Disney characters hidden in the 12ft tree landscape
  • A Disney Portal Gateway area features an impressive gateway inspired by Pixar's Monster's University and featuring all the latest in Disney entertainment
  • A crystal chandelier in the young-adult-female area where Tinker Bell can be found sprinkling her Pixie Dust
  • A Magical Mirror which entertains guests who stand in front of the mirror

To mark the opening of its first Store in the country, The Walt Disney Company in China has announced a RMB620 000 (US$100,000) charitable donation to the Shanghai Charity Foundation (Pudong Chapter) to support programs that benefit kids and families in the Pudong District, where the store is located.

"Disney is proud to support our local community and do what we can to help bring happiness and magic to kids and families in need," said Mr. Stanley Cheung, Chairman, The Walt Disney Company in China.


高空日夜景:


概念設計圖:


商店環境歡迎 按此 以360度來觀看商店內外環境):
 
(圖片來源:澎湃新聞


上海「迪士尼旗艦店」開店紀念商品:
(網上圖片



Disney, Disney Store

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