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2016年3月21日 星期一

上海迪士尼度假區 與 PANDORA 簽署戰略聯盟協議

上海迪士尼度假區潘多拉簽署戰略聯盟協議

Shanghai Disney Resort Signs Strategic Alliance with PANDORA


       上海迪士尼度假區潘多拉珠寶(上海)有限公司(以下簡稱“潘多拉”)簽署為期數年的戰略聯盟協議。潘多拉將成為上海迪士尼樂園官方串飾手鐲品牌,以及迪士尼小鎮華特迪士尼大劇院的贊助商。

Shanghai Disney Resort and PANDORA Jewelry (Shanghai) Company Limited (“PANDORA”) have entered into a multi-year strategic alliance which recognizes PANDORA as the official charm bracelet of Shanghai Disneyland and the presenting sponsor of the Walt Disney Grand Theatre in Disneytown.


       作為協議的一部分,潘多拉將在上海迪士尼度假區推出以迪士尼角色為主題的貴金屬手鐲和串飾,部分飾品將僅在上海迪士尼度假區限定發售。潘多拉將在樂園內包括主入口附近米奇大街上的M大街購物廊以及園內的指定零售點銷售其飾品。

Through this agreement, PANDORA will sell bracelets and charms featuring Disney characters, made of precious metals. Various exclusive pieces will be available only at Shanghai Disney Resort. PANDORA jewelry will be sold in dedicated retail locations such as Avenue M Arcade, located in Mickey Avenue near the theme park’s main entrance, and in other locations throughout the park.


       此外,潘多拉還將贊助華特迪士尼大劇院華特迪士尼大劇院位於緊鄰上海迪士尼樂園的購物餐飲娛樂區——迪士尼小鎮內,未來這裡將上演迪士尼標誌性的百老匯音樂劇《獅子王》的全球首個普通話版本。

In addition, PANDORA will have sponsorship of the Walt Disney Grand Theatre. Located in Disneytown, the retail, dining and entertainment area situated adjacent to Shanghai Disneyland, the Walt Disney Grand Theatre will host the world premiere of the first Mandarin version of the Disney landmark Broadway musical, THE LION KING.


       潘多拉珠寶亞太區總裁 Kenneth Madsen 表示:“過去數年,我們與華特迪士尼公司達成了成功的戰略聯盟,而與上海迪士尼度假區這一全新合作將讓我們有機會把迪士尼主題的系列產品帶給中國大陸的消費者。”

“We have had a successful strategic alliance with The Walt Disney Company for the past few years and we look forward to this newest agreement with Shanghai Disney Resort to offer our Disney-themed products in the region,” said Kenneth Madsen, president of PANDORA Jewelry Asia Pacific.


      上海迪士尼度假區總經理郭偉誠(Philippe Gas)表示:“我們很高興能把迪士尼潘多拉的全球合作拓展到上海迪士尼度假區。這一戰略聯盟體現了雙方對這一重要市場的承諾。我們期待與潘多拉合作推出獨一無二的產品,共同為遊客打造難忘的體驗。”

“We are pleased to enter this agreement with PANDORA as an extension of our worldwide alliance,” said Philippe Gas, general manager of Shanghai Disney Resort. “This strategic alliance in Shanghai demonstrates our shared commitment to this important market and we are excited to work with PANDORA to offer unique products and create memorable experiences for our guests.”



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© Shanghai Disney Resort

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