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2015年4月8日 星期三

蒙牛 成為 上海迪士尼度假區 官方乳品合作夥伴

上海迪士尼度假區與蒙牛簽署戰略聯盟協定
Shanghai Disney Resort Signs Strategic Alliance with Mengniu

       上海迪士尼度假區今天宣佈與蒙牛乳業集團蒙牛)簽署為期數年的戰略聯盟協定,蒙牛成為度假區的官方乳品合作夥伴。來自蒙牛以及上海迪士尼度假區的高層代表正式簽署合作協定,實現度假區籌備運營階段的又一個里程碑。

Shanghai Disney Resort and Mengniu Dairy Group today announced a multi-year strategic alliance which recognizes Mengniu as the official dairy provider of the resort.  The agreement, signed by leadership representing Mengniu and Shanghai Disney Resort, marks another milestone in the resort’s pre-opening development.


       上海迪士尼度假區蒙牛的這一聯盟將確保遊客在造訪度假區期間,能享受蒙牛旗下各類知名且高品質的牛奶、優酪乳和霜淇淋等。此外,蒙牛還將在度假區內的一系列位置享有綜合品牌呈現,包括度假區內的霜淇淋推車和一個霜淇淋商店。蒙牛將推出一系列市場行銷活動,以推廣並宣傳與上海迪士尼度假區的聯盟合作。

This alliance will ensure that guests who visit Shanghai Disney Resort will be able to enjoy a wide variety of well-known, high-quality dairy products, including milk, yogurt, and ice cream. In addition, Mengniu will have an integrated brand presence at a variety of locations, including an ice cream shop and ice cream carts throughout Shanghai Disney Resort. A series of marketing campaigns will also be developed by Mengniu to help promote their alliance with Shanghai Disney Resort.


       蒙牛乳業總裁孫伊萍表示:“上海迪士尼度假區中國乃至全球最備受期待的全新度假目的地之一。蒙牛非常高興能參與度假區開發,期待通過此次戰略聯盟與上海迪士尼度假區攜手為遊客和消費者提供眾多美味和高品質的產品。”

“Shanghai Disney Resort is one of the most anticipated new tourism destinations in China and across the globe,” said Sun Yiping, Chief Executive Officer of Mengniu Dairy. “Mengniu is thrilled to be part of the resort’s development and we look forward to working with Shanghai Disney Resort through this strategic alliance to provide a wide-range of great tasting and high quality products for guests visiting the resort.”


       上海迪士尼度假區總經理郭偉誠(Philippe Gas)表示:“我們十分高興地宣佈與中國最大的乳品企業之一——蒙牛建立戰略聯盟。上海迪士尼度假區致力於為中國遊客提供世界一流的家庭娛樂度假體驗, 其中包括為遊客提供豐富的餐飲選擇。蒙牛是行業的領導者,我們與蒙牛的全新聯盟將確保我們的遊客在度假區遊玩期間能享用廣受歡迎的高品質乳製品。”

“We are very excited to announce this new alliance with Mengniu, one of the largest dairy companies in China,” said Philippe Gas, General Manager of Shanghai Disney Resort. “Shanghai Disney Resort is committed to providing world-class family experiences to the people of China, and part of that includes a variety of food and beverage selections for guests to choose from.  Mengniu is a leader in the industry, and our new relationship will ensure our guests have well-known quality dairy products available to them when they visit.”



© 上海迪士尼度假區
© Shanghai Disney Resort

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