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2016年5月20日 星期五

上海迪士尼度假區 與 立白集團(Liby)簽署戰略聯盟協議

上海迪士尼度假區立白集團 簽署戰略聯盟協議

Shanghai Disney Resort Signs Strategic Alliance with Liby

       上海迪士尼度假區廣州立白企業集團有限公司(以下簡稱「立白集團」)簽署為期數年的戰略聯盟協議,宣佈立白集團成為度假區的官方贊助商之一。立白集團將在「探險島」主題園區內的「古蹟探索營」景點擁有品牌呈現,並將為入住上海迪士尼度假區主題酒店的賓客提供免費產品試用。

Shanghai Disney Resort and Guangzhou Liby Corporate Group (“Liby”) have entered into a multi-year strategic alliance which recognizes Liby as an official sponsor of Shanghai Disney Resort. In addition to having a brand presence in Camp Discovery at Adventure Isle, Liby will provide complimentary in-room product samples to guests of the Shanghai Disney Resort hotels.



       「古蹟探索營」景點位於度假區內的主題樂園——上海迪士尼樂園的「探險島」主題園區。該景點是「繩索挑戰道」和「考古發掘場」的所在地,適合所有年齡層熱愛挑戰的遊客。在「繩索挑戰道」,三條難度各異的上升繩索道將穿越「雷鳴山」,帶領探險者們通過河谷、瀑布和峭壁,從宜人的山川景緻一路抵達令人嘆為觀止的山洞深處。在「考古發掘場」,年幼的考古學家們能親身參與探索,動手挖掘那些隱藏在沙石之中令人嚮往的文物遺跡。部落遺址旁的滑梯和其它有趣的活動設施讓這裡的探索體驗充滿樂趣。在「古蹟探索營」景點沿途,立白集團將擁有綜合品牌呈現。

Located in Adventure Isle area of​​ the theme park, Camp Discovery is home to the Challenge Trails and Excavation Site for adventurers of all ages to explore. In the Challenge Trails, three uniquely thrilling elevated rope courses traverse the terrain of Roaring Mountain – taking adventurers over river gorges, waterfalls and sheer cliffs, through stunning terrain and into spectacular caverns. Excavation Site is a hands-on dig zone, where young archeologists can discover fascinating relics embedded in rock and buried in sand. Slides and other engaging activities among the ruins make exploring this area extra fun. Special signage throughout Camp Discovery will mark Liby's involvement as a resort sponsor.


       作為協議的一部分,立白集團還將為上海迪士尼度假區內兩座獨特的主題酒店——上海迪士尼樂園酒店玩具總動員酒店的賓客提供貼心的洗衣液體驗產品。

Shanghai Disney Resort is home to two uniquely themed resort hotels – the elegant, Art Nouveau-inspired Shanghai Disneyland Hotel and the whimsically fun Toy Story Hotel. Through this agreement, Liby will provide hotel guests with single use laundry detergent samples.


        立白集團董事長陳凱旋表示:「我們非常高興與上海迪士尼度假區簽署戰略聯盟協議,秉承『健康幸福每一家』的企業使命,立白集團希望通過與中國內地首座迪士尼度假區的攜手合作,為消費者帶來更多的健康幸福體驗。」

“We are excited to enter this strategic alliance with Shanghai Disney Resort,” said Chen Kaixuan, Board Chairman of Liby Group. “Our two companies share a similar philosophy when it comes to health and happiness for every family, and we couldn't be more pleased in joining this world-class destination, the first of its kind in mainland China.”


       上海迪士尼度假區總經理郭偉誠(Philippe Gas)表示:「我們很高興與立白集團達成戰略聯盟協議。『古蹟探索營』景點是全球迪士尼樂園中的首發景點,我們期待與立白集團一起為遊客呈​​現這一精彩紛呈的體驗。」

“We are pleased to welcome Liby as our newest alliance participant,” said Philippe Gas, General Manager of Shanghai Disney Resort. “The Challenge Trails at Camp Discovery is an exciting first-of-its kind attraction at Disney Parks and we're glad to have Liby join us as a part of this dynamic experience.”



© 上海迪士尼度假區
© Shanghai Disney Resort

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